Privacy Policy

This Privacy Policy was updated on the 1st Sept 2020.

Your privacy is of the highest importance to us and we are committed to protecting and

respecting your personal information.

This privacy statement applies to the services provided by LL Membership Ltd (LLM) and

associated trading names, and describes how LL collects and uses the personal information you

provide when you use our websites or via the online registration or via our technology providers

(data processors), face to face and/or through other interactions and communications you have

with us. The sites are jointly referred to as the “Services“. Hospitality booking services provided

by LLM is referred to as a “Accommodation Site”. It also describes the rights and choices you

have regarding our processing of your personal information.

LLM and Liv Lodges will both share this data.

Please read the following carefully to understand our views and practices regarding your

personal data and how we will treat it. Please note that by using our websites and/or providing

your information, you authorise LLM to collect, record, organise, store, use and/or transfer your

personal data according to this Privacy Policy. This Privacy Policy may be updated at any time

by LLM, so we suggest that you refer back to it on a regular basis.

When do we collect information about you?

We collect personal information from you when:

· you visit our websites;

· you create an account on our websites;

· you make a reservation on our websites;

· you make a purchase or a reservation via a third party website;

· you sign up for one of our programmes or promotions or events;

· you participate in special operations, in particular games, competitions, product tests,

customers surveys or market researches;

· you share content on social networks such as Instagram, Facebook, Pinterest or Twitter using

one of our hashtags;

· you are visiting one of our parks, hotels, or some approved points of sale within our business;

· you contact us, in particular when you call or submit a request or a complaint, when you rate or

review our products and/or services or other communication regarding any of our services;

· you have given your consent to third parties to send us personal information about you.

Customer Data Collected through an accommodation site

An accommodation (“Client”) collects customers’ information through its Accommodation Site; if

you are a customer of one of our Clients and would no longer like to be contacted by one of our

Clients that use our service, please contact the Client that you interact with directly.

LLM may transfer personal information to companies that help us provide our service. Transfers

to subsequent third parties are covered by the provisions in this privacy statement regarding

notice and choice and the service agreements with our Clients.

We partner with a number of third party software & technology providers who handle data on our

behalf and who operate under this policy. This may include personal information such as name,

contact details, the names of guests travelling with the customer and any customer preferences

specified when making a booking.

A customer of a Client who seeks access, or who seeks to correct, amend, or delete inaccurate

data should direct their query to our Client (data controller).

LLM will retain personal data we process and control on behalf of our Clients for as long as

needed to provide services to our Client. LLM will retain this personal information as necessary

to comply with our legal obligations, resolve disputes, and enforce our agreements.

What kind of personal information does LLM collect?

We consider that all information that could identify you directly or indirectly is "personal


When entering the Sites, LLM automatically collects data using cookies, such as IP addresses,

browser types, operating systems, application versions, language settings and page visits. To

register your information or to make a reservation LLM requests the following information:

contact details (name, email address, mailing address and phone number)